Does it seem like everyone you know is getting an iPhone or Android smartphone? Smartphones continue to surge in popularity and a majority of mobile phone users in the U.S. are already using them.
As people spend ever increasing amounts of time using mobile apps for entertainment, social networking, finding information and everyday tasks, the smartphone is emerging as the new leading edge channel for businesses to connect, communicate and transact with customers.
A natural extension of this phenomenon is that people are buying more and more from their smartphones and tablets, with Mobile Commerce already accounting for a significant percentage of overall Ecommerce transactions.
Apptive makes it simple and economical to create a beautiful, high-impact m-commerce app in minutes. It was founded with the simple philosophy that online merchants need a robust mobile strategy to remain competitive in a world where smartphones and tablets have become the engagement medium of choice for consumers. Apptive is based in the green hills of Austin, TX.
Many businesses continue to treat their mobile presence as simply an offshoot of their existing marketing methodologies. Mobile strategy does not require businesses to throw their playbook out the window, however it does require some additional thought as to the types of content you will include in your mobile app or mobile optimized website.
We are excited to announce that our partners at Bigcommerce have launched their new integrated app store! Bigcommerce customers will have unprecedented access to apps that will assist ecommerce merchants in all of their marketing and selling efforts. Apptive is proud to be amongst the first group of integrated apps for Bigcommerce merchants!
One of the greatest concerns of online store owners who want an mcommerce app revolves around how to quickly grow their install base. It is a valid concern, for as we’ve mentioned previously mobile apps serve best as a customer engagement channel rather than an awareness-generation tool. Therefore, you’ll need to make sure that you take the necessary steps to position your app for day one success!