Austin-based Apptive, the company whose platform makes it easy for online merchants to create and manage native mobile apps, announced today that it has been acquired by mobile commerce market leader Unbound Commerce. The Apptive acquisition complements Unbound’s Mobile Presence platform, used by leading merchants for mobile and tablet sites. Unbound Commerce solutions are used […]
We’re proud to have been named as a market leader by Clutch in their just released Top App Development Software research report. You can check the report out here: buff.ly/1CsFpbW. Here is Clutch’s press release: http://bit.ly/1CvPyWU. Thanks Clutch, and thanks to Apptive’s great customers!
Photo courtesy of TechStage via Compflight Creative Commons As the demand for wearables increases this year with the release of the much-awaited gadgets such as the Apple Watch, applications for these devices will also be on the rise. Last year, a study released by Juniper Research and featured by TheStreet said that there will be […]
Mobile commerce is red hot and growing in importance by the day. If you are an online retailer and don’t already have a mobile strategy then you’d best get to planning! While a well designed mobile or responsive website is an important component of a mobile strategy, native apps also play an important role and […]
Ecommerce merchants should be ready for the influx of mobile shoppers, or else they could jeopardize up to one-third of their Holiday sales. Fortunately, Apptive is here to help. Whether you are brand new to mobile commerce or a mobile aficionado, this guide will set you up for success this Holiday season!
Mobile commerce is expected to make up nearly half of all ecommerce by 2018.
Let that sink in for a minute. And then consider the number of stores that do not have any sort of mobile-optimized presence, let alone a high-quality mobile app and website. Perhaps you are one of these individuals? If so, you’re not alone. Unfortunately, your customers may not forgive you for it.
The new iPhone 6 is big. The new iPhone 6 Plus is very big.
Most long time iPhone fans would easily agree with both of those statements. However, after both of those you could easily say “for Apple”. Reason being (and as many Android aficionados will point out), numerous other popular mobile devices have had screen this big or bigger for quite some time.
Tablets, once thought to be mere entertainment consumption devices, are taking the mobile commerce world by storm. Even as tablet sales themselves have started to slow down, mobile commerce conducted through tablets is ramping up big time. You need to familiarize yourself with the way tablet based ecommerce has been trending or you are in danger of being caught without a key sales platform!
Mobile couponing is blowing up, but many ecommerce businesses still haven’t captured the tremendous value that mobile coupons can provide. With the right strategy, a mobile coupon can give your sales a much needed boost and increase customer loyalty. Consider these tips to become the master of mobile deals!
Industry analysts believe that the next $100 billion dollar business will be mobile. Already, many of the largest businesses in the technology world have a mobile component and more are being added every day. But amidst this incredible diversity of fields that can benefit from a mobile offering, where will the true titan of mobile emerge?
Mobile apps are the most valuable way to communicate and engage with your loyal customers. However, underlying that value is the idea of retention, which can make all the difference when determining the long-term value of your app. Obviously, onboarding new users is an important factor of increasing the reach of your mobile presence, but […]
We are excited to announce Apptive Enterprise Apps! These apps are built using on the backbone of our existing robust mobile commerce platform, but offer extensive customization options in feature set, design, and functionality. Apptive Enterprise Apps can be tailor-made for enterprise-level retailers that need specific functionality or design that would fall outside of our existing DIY platform.
Push notifications are one of the most powerful tools in the mcommerce arsenal. They allow you to reach your customers directly, without relying on email or social channels. Usually the customers who have enabled push notifications for your app are well-placed to be highly responsive, meaning that each message will almost certainly receive direct interaction. […]
Organic app downloads are becoming increasingly important as app continue to prove themselves as drivers of sales for ecommerce merchants. However, there is a lot of competition, and more every day. The iOS App Store alone sees the creation of over 20,000 new mobile apps a month.
As an ecommerce site owner, you are no doubt distinctly aware of the importance of attractive your store and your products. Mobile commerce has increased the importance of beautiful images even further, since a mobile audience is simultaneously more likely to browse sites with lots of high quality images and less likely to respond to […]
Photo courtesy of SimpleIllustrations via Flickr Creative Commons Apart from being a day-to-day communication medium, mobile devices are being used today as an internet device for social networking, product research, and even purchasing goods. Last year, eMarketer forecasted an expected rise of 4.55 million global users of mobile devices this 2014. This is the […]
We are extremely excited to announce our new partnership with Shopify! While we believe that this relationship will prove mutually beneficial for both Apptive and Shopify, Shopify Merchants stand to gain the most from this combination of top-notch ecommerce and mobile commerce solutions.
Many businesses continue to treat their mobile presence as simply an offshoot of their existing marketing methodologies. Mobile strategy does not require businesses to throw their playbook out the window, however it does require some additional thought as to the types of content you will include in your mobile app or mobile optimized website.
We are excited to announce that our partners at Bigcommerce have launched their new integrated app store! Bigcommerce customers will have unprecedented access to apps that will assist ecommerce merchants in all of their marketing and selling efforts. Apptive is proud to be amongst the first group of integrated apps for Bigcommerce merchants!
One of the greatest concerns of online store owners who want an mcommerce app revolves around how to quickly grow their install base. It is a valid concern, for as we’ve mentioned previously mobile apps serve best as a customer engagement channel rather than an awareness-generation tool. Therefore, you’ll need to make sure that you take the necessary steps to position your app for day one success!
Austin, Texas – December 10, 2013 – Austin-based Apptive, a mobile commerce solution offering do-it-yourself iPhone and Android apps, announces a second tranche of funding that brings its total amount raised to just over $1 million in the last 12 months. Apptive’s cloud-based EasyApp platform enables online merchants to economically create a native m-commerce app […]
If you keep up with digital marketing trends, you are probably familiar with the current conundrum facing marketers: there is a disparity between the great potential for mobile advertisements and the people who have been able to effectively leverage them for their business. There are a number of contributing factors, but ultimately they all deal with the limiting factors that traditional businesses and advertisers face when placing their ads on a mobile device.
The fine folks over at Repairlabs put together a fantastic infographic, and we thought you guys would find it interesting. Whether you use it to influence your international customers or just want to see how people behave with their phones around the world, we think you’ll really enjoy this!
Businesses are becoming increasingly aware of the need to establish a mobile presence. In fact, the statistics indicate that taking a business mobile may be one of the most profitable methods of customer engagement possible in the near future. But what does going mobile entail, and more basically, what does it look like?
With the recent iOS 7 release some of the biggest buzz has been about the major redesign of UI and app elements. Though it is definitely not necessary, some of you might be interested in matching your app design to this sleek new interface so that it seems to directly integrate into the apple ecosystem.
Mobile apps have mass appeal. Regardless of business type or size, a mobile app can also have an incredible ROI. The key word there of course, is can. While the marketing aficionados and business book gurus out there preach a certain lesson all the time, it is difficult to apply it to your own business when, quite frankly, you want all the customers you can get.
The necessity of keen mobile strategy becomes more evident every day. As smartphone ownership and app usage continue to climb dramatically, businesses realize that mobile represents one of the few marketing platforms that presents the opportunity for both micro-targeted efforts and nearly universal appeal.
Mobile strategies are highly valuable because of their ability to directly reach customers. It is tempting, then to make the majority of your messages direct-sales focused. Unfortunately, there is almost no better way to have your mobile message undermined and eventually ignored.
Businesses often refer to their customer acquisition activities as taking place through a marketing and sales “funnel”. Most of these activities take place at the top of the funnel, with awareness and promotional materials leading to various forms of communication and engagement.
While traditional television advertising methods remain effective for many small businesses, they only represent a surface-level exposure to customers. According to a number of worldwide studies 75%-85% of people use their mobile devices while watching their favorite shows.
Here at Apptive we view the concept of local search a bit differently than most. If you are a local/small business why make your customers fire up their mobile web browser, find you on Google, then either zoom and pan or interact with a stripped down version of your website to get the info they need while on the go?
Why would my clients want to spend money on a mobile app? What is the return on investment (ROI) for a business mobile app? This blog post draws upon a white paper we wrote a little while back helping Value Added Resellers and end businesses understand why gaining a mobile presence with an app has a positive impact all the way to the bottom line.