A prospective customer asked me a good question the other day: “What are the different ways I can have a mobile presence right now?”. I thought this might be a useful topic to briefly cover for everyone.
There are three primary ways you can think about getting a mobile presence. They are:
1) Let customers find your regular website on their mobile browser of choice.
2) Create a mobile optimized version of your website and let customers find that from their mobile browser of choice.
3) Create a mobile app and let customers find and interact with directly from their smartphone.
I’ll layout how each of these options measure up below.
|Regular Website||Mobile Website||Mobile App|
|Formatted For Smartphone||No||Yes||Yes|
|Installed on Smartphone||No||No||Yes|
|Leverages Smartphone Capabilities||No||Some||Yes|
So which way should you go? Obviously we’re strong proponents of the mobile app route.
That’s why we’ve created EasyApp – so you can get an app for your business or organization, stand out from the crowd, and create a way for your customers to connect with you from their always-on, location aware devices/smartphones. And the best part is no coding is required so you can do it yourself.