measure

How do you measure the success of a mobile app? There are several common metrics that should be examined when considering the success of an app. I’ve laid out a few of them here:

Metric

Definition

Number of downloads Number of people who have downloaded the app
Number of daily or monthly active users People who have downloaded the app and use it for its intended purpose
Number of loyal users Number of people who open an app a designated number of times
Average time on an app Can include average time in a section of an app
Number of items users engaged with For publishers: number of items readFor  video distributors: number of videos viewedFor e-commerce apps: number of products viewed,  put in shopping cart
Transactions Number of items purchased, subscriptions, or registrations
Retention rate Percentage of users who installed an app during a specific time period and are still active users of the app for a designated time period

We built the EasyApp platform from the beginning with analytics in mind. We give easy access to the data outlined above so you can always objectively evaluate the performance of an app and how to use it to grow your or your client’s business!

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