Here at Apptive we view the concept of local search a bit differently than most. If you are a local/small business why make your customers fire up their mobile web browser, find you on Google, then either zoom and pan or interact with a stripped down version of your website to get the info they need while on the go?
Instead we think local search should mean your customer swipes through a screen or two on their smartphone and finds the icon for your app. Then with one tap they are interacting with your business: clicking to call, making a reservation, viewing a deal or ordering food to go right through your app.
Obviously you have to get your app on customers’ iPhone and Android devices first for this scenario to work. The solution to that is simple. Simply promote your app in your business location, on your Facebook page, on your Website and give customers a reason to download it such as receiving a one-time special deal upon download or receiving on-going mobile-only deals.
Getting found by your loyal customers on a smartphone doesn’t have to be hard. There’s an app for that, and it’s yours!