Creative App

Mobile apps are a versatile platform to interact with your customers. Indeed, one of the most common uses for a mobile app is that of a “mobile hub,” which collects and redistributes all of a company’s information and features through a mobile platform. This general usage is very effective (it’s common for a reason), but it is not the only way to use your mobile app. The following are three suggestions for alternative ways to use your app.

1. Mobile App as Business Card

Even as we abandon paper products in almost every area of our business lives, the business card remains a common way to organize and remember contacts. As a result of their ubiquitous nature, people continue to try more and more intriguing ways to make them stand out. Enter the mobile app. Apps can be used either in lieu of a business card (if you are in a particularly high-tech field) or to supplement one. By structuring the app to include significant amounts of information about your company, your team, and your product, colleagues will be able to get much more information from you than on a card. A simple QR code printed on a standard card will allow you to share your app easily.

2. Mobile App as Event Organizer

Large events such as conferences or trade shows can be confusing for attendees. With so much to see and do, they may miss out on important panels that may be of interest to them, or might have trouble knowing what’s going on in the first place. A mobile app structured around a specific event can alleviate many of these issues entirely. Attendees can view up to date schedules (particularly handy if you have flakey or sick speakers at the last minute). In addition, push notifications are a great way to update a large crowd of upcoming activities.

3. Mobile App as Hype Generator

First, what the heck do I mean by “hype generator”? If you want to drum up excitement about an upcoming product, event, or service, you’ll need to generate content that gets people pumped. A “hype generator” is the platform that users check to, you guessed it, generate hype. Most people like to give bite size tidbits, alluring one-off photos, or brief messages about their upcoming big thing. Mobile apps are perfectly geared to showcase exactly this kind of short-form content, and allows a mass audience to all be kept on the same page so when your release date arrives you’ll have a legion of fans ready.

We’d love to hear what you think of these uses for an app, as well as your own! What are some creative ways you would use an app?

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