Austin-based Apptive, the company whose platform makes it easy for online merchants to create and manage native mobile apps, announced today that it has been acquired by mobile commerce market leader Unbound Commerce.
The Apptive acquisition complements Unbound’s Mobile Presence platform, used by leading merchants for mobile and tablet sites. Unbound Commerce solutions are used by more than 600 merchants with customers including major brands such as Finish Line, Sears and Rockport. The newly combined company will provide out-of-the-box integrations for leading eCommerce enablers including Bigcommerce, Shopify, Demandware, Magento, Yahoo, and Volusion.
“Through our new app-build capabilities, more merchants can take advantage of delivering deeper mobile commerce engagement,” said Srinivasarao Nandiwada, co-founder and CEO of Unbound Commerce. “Mobile sites are great for expanding reach and acquiring new customers. Mobile apps, by contrast, deliver richer, more satisfying interactions to the retailer’s best customers.”
According to Internet Retailer, sales via mobile apps are on the rise, growing 69% to $59.86 billion in 2015 from $35.48 billion in 2014. A recent survey by Adobe showed that 57% of consumers preferred to use apps when completing a purchase compared to 43 percent for the mobile web.
“We are truly excited to become a part of Unbound Commerce.” says Chris Belew, CEO of Apptive. “This is one of those situations where the combined company is greater than the sum of its parts. The Apptive and Unbound platforms together will create a powerful and unique solution in the eCommerce industry. The combination will enable us to build on our market leadership and to enable even more brands and retailers to succeed in the age of smartphones and tablets.”
Apptive was founded in 2011 by local tech veterans Chris Belew and Jason Jaynes and raised funding from notable investors including Central Texas Angel Network and Barshop Ventures.
About Unbound Commerce
With more mobile and tablet commerce deployments than any other solution provider, Unbound Commerce is the industry’s #1 provider of mobile solutions for mid-market online retailers. Unbound’s unique approach combines pre-built, out-of-the-box functionality with custom enhancements to deliver the best mobile solutions cost effectively. Unbound has built and deployed dedicated mobile commerce sites and apps for Finish Line, Sears, Equippers, Crescent Electric, Rockport, Mattress Firm, Bedding Style, Patrick James, Shoe Carnival, FLOR, Cavenders, and over 600 other retailers and B2B merchants.