Most people are now using smartphones. Consequently, people now spend as much time on their smartphones as their laptops or desktop PCs for things like finding information about local business, figuring what to do and where to go. In light of this new mobile, hyper-connected marketplace it is vital that all businesses get an optimized presence on this exciting new channel in order to stay relevant and competitive.

Smartphone apps are a new and powerful marketing platform for businesses of all sizes. They enable a mobile, always-on, real-time, optimized platform with which to interact and communicate with customers.

Do you have some last minute tables to fill in their restaurant? You can send a real-time deal using a push notification to all customers with the app.

There are as many use cases as there are individual business out there, but the point is that the World Wide Web was big in the late 90s and early 2000s, social network marketing has been big the last several years, but apps are where it is at now. Instead of being one of many and trying to stand out above the noise on Facebook or Twitter, you can put your brand directly on customers’ screens, provide a much richer experience and open a direct line of communication with them.

Custom developers are very expensive and therefore don’t make sense for most businesses. Minimum pricing from a custom developer for a basic app is often around $15,000 and can easily go up to $50,000 or more.

In addition, with a customer developer there is no good way to manage an app after it has been developed without shelling out even more big bucks each time you want to do something new.

In short – not at all! Apptive was started specifically to make the app creation and management process extremely easy.

There is no coding or technical know how required to create an app. Instead, you simply use Apptive’s intuitive “What You See Is What You Get” series of steps to create an app. The result is a highly customized and powerful app that provides you a mobile, always-on, real-time marketing platform and a great new way to communicate and build deeper relationships with your best customers.

With Facebook and Twitter you are one of many and it can be difficult to set yourself apart and to get customers’ attention. In addition, both tools essentially only offer you the ability to send textual updates to your customers – it’s difficult to create a rich brand experience.

Building an app for your business or organization with Apptive provides the following benefits:

• Your brand gets a piece of real estate right on your customers’ iPhone screen – something they’ll likely see multiple time per day.
• Your app gives customers the ability to interact with your business while they’re on the go. They can look at your menu, see daily specials, see your events calendar, make reservations, among many other possibilities right from your app, anytime, anyplace.
• You have a direct line to customers with your app, no noise to cut through.
• Your app can utilize push enabled app modules, which give you a supercharged mobile marketing tool. Alert loyal customers with your app of deals and coupons and realize the power of real time, mobile marketing!
• You are able to provide a rich, beautiful user experience which will reflect positively on your business and brand.
• You’ll be utilizing one of the hottest consumer products out there (iPhones and Apps) to promote your business – cool!

Really any type of business can get an app with our EasyApp platform. If you don’t see your business type listed in beginning of the app creation process then just choose "Other".

If you don’t see an app module listed that you would like to have in your app, just contact us and let us know. Sometimes we can create new modules at no additional charge, at other times we will charge an hourly rate to create custom app modules.

It typically takes anywhere from 7-10 days for Apple to approve and publish an app. Android apps are faster, usually only taking 1 to 2 days to go live in the associated app stores.

Apple will email you once your app has been approved and once it is available for download in the App Store.